In fact, it's one of the first brand new medical practices that's opened in Whitman County in years.
Reporter Rachel Dubrovin explains why a family physician decided to start his own business at a time when the nation is riddled with health care confusion.
"What better time than the worst time, right? Which I think is awesome," said Pullman Chamber of Commerce Executive Director Marie Dymkoski. "On behalf of the artisans and the Pullman Chamber of Commerce, we wish you the best and we're very excited to have you."
Apple A Day Family Medicine is the newest business to open in Pullman.
"It's devoted to caring for newborns, children, adolescents, adults, seniors," said Family Physician Max Williams.
Family Physician Max Williams recently moved to the Palouse from Las Vegas and decided to start his own practice. He's able to laugh about his timing...
"It's probably the worst time in the history of the United States' health care system to open up a family medicine clinic, I mean it is really confusing out there," said Williams. "Everybody's confused."
But Williams said he's helping to fill a health care shortage in both Latah and Whitman county.
"They are considered primary care shortage areas, and have been for quite some time," said Williams. "They just don't have enough primary care physicians like myself, and so this is a wonderful place to be if you're a primary care physician because there's tremendous need here."
And when it comes to the name of the clinic, Williams said an apple a day isn't guaranteed to keep the doctor away, but a healthy diet certainly helps.
"I'm a big believer in preventative medicine," said Williams. "And apple a day keeping the doctor away just seemed like a good fit for our philosophy."
You'll find Apple A Day Family Medicine in the Professional Mall off Bishop Boulevard in Pullman. They're open Monday through Thursday from 9:00 to 5:00.