"It gives a nice atmosphere to the community that makes it nice to live here," said Pullman Tourism Director Vicki Leeper.
In addition to appealing to residents, Pullman's Cougar Pride also attracts prospective students.
"I think that when people are shopping for a university for their kid, of the student is looking at what ones to go to, they look at the community, too," said Leeper. "And if you see a community that's involved in the university it's a little more inviting than going to a big city."
In Pullman, the streets are draped in crimson and gray. Almost everywhere you go you can find signs of Cougar Pride. But here in Moscow, the Vandals support is more scarce. In fact, the banners in their streets are left over from an event that ended in July.
If you look closely, you can see U of I support in the windows of local businesses, but it really doesn't compare to Pullman's support of the Cougs. At the last Moscow City Council meeting, resident Shelley Bennett spoke up about this issue.
"It is because we have the University of Idaho that the city of Moscow is what it is," said Bennett.
She encouraged the council to put up more U of I flags and to include the Vandals logo on things like city vehicles. She said that Vandal pride is especially important in the Fall when students return to campus.
"The City of Moscow is much more than just the home to the University of Idaho, but it is mostly the home to the University of Idaho," said Bennett.
Bennett plans on working with Moscow's Chamber of Commerce to incorporate more Vandal Pride in Moscow.